Bohemian Perfection is a platform that connects Czech makers of traditional crafts with designers, textile producers, and the tourism sector. Its mission is to revive and develop folk crafts, enhance their commercial and aesthetic potential, and raise awareness of their cultural significance.

The visual identity is based on the formation of the initials “B” and “P”, whose stylization was the key requirement of the design. The letterforms are created from elementary graphic shapes, refined to allow flexible application across different contexts – from the logotype to patterns, packaging, and promotional materials.

The color scheme draws inspiration from the Czech tricolor, emphasizing the brand’s connection to national craft traditions and values. The result is a modern, modular identity that respects the brand’s roots while opening it up to a wide spectrum of contemporary visual applications.