Padeldorado is a company focused on a partnership program for padel sports in the Czech Republic and is emerging as a dynamic player on the national scene. The brand’s visual identity connects the world of padel with the mythical city of El Dorado, expressing both sporting passion and the brand’s unique character.

The graphic core is formed by a pyramid composed of three repeating shapes and a contrasting golden block. This modular principle allows the elements to be applied in various forms of promotion, ensuring visual consistency across the entire marketing spectrum.

The color palette is built on a dual symbolism: purple represents the passion, speed, and energy that define the game of padel, while gold conveys wealth, uniqueness, and luxury. Together they create a harmonious whole that reflects the ambition and strength of the Padeldorado brand.